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	<title>Docfletch.com &#187; Training</title>
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	<description>Be Great!</description>
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		<title>Setting yourself up to win</title>
		<link>http://www.docfletch.com/setting-yourself-up-to-win</link>
		<comments>http://www.docfletch.com/setting-yourself-up-to-win#comments</comments>
		<pubDate>Wed, 23 Sep 2009 17:04:51 +0000</pubDate>
		<dc:creator>docfletch</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Insight Scans]]></category>
		<category><![CDATA[Practical Tips]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.docfletch.com/?p=390</guid>
		<description><![CDATA[I came to the office today after coaching some pretty dynamic teams. The theme for many clients as they begin coaching is how to best integrate the neural scanning technology into the practice and importantly, how to communicate the results within a chiropractic framework. What we soon learn is that to accomplish these two feats the doctors and their [...]]]></description>
			<content:encoded><![CDATA[<p>I came to the office today after coaching some pretty dynamic teams. The theme for many clients as they begin coaching is how to best integrate the neural scanning technology into the practice and importantly, how to communicate the results within a chiropractic framework. What we soon learn is that to accomplish these two feats the doctors and their team must have a HUGE passion ansd understanding of chiropractic &#8220;as it was meant to be&#8221;. Everyone knows the power and the benefit of moving the patient away from the spinal story and into neural tone and wellness. What everyone may not know is how deeply &#8220;stained&#8221; and damaged the central spinal-neural processor is by the time we meet new patients. This is why we can begin to rely on the full array of 5 tech scanning to set early, mid and long term goals&#8230;and WIN every time in our progress reporting and care plan management.</p>
<p>Looking at the three significant neural tests of sEMG, thermal scanning and HRV and developing  a care plan can be a recipe for confusion and even disaster if careful communication and thoughtfulness is not properly conveyed.  As in any physiological testing the win is to see changeability and even change towards a more normal and powerful state.  This is the win that the doctors are all over.  What the patient, inherently sees and resonates with is , &#8220;color is bad, make it go away&#8221;.  Deep neural stains must release and then reorganize and all that takes time and patience. The answer to inspiring in the short term lies in relating results that are bound to change more rapidly.  Lets face it, you wouldn&#8217;t expect a tilted and degenerative xray to show resolution withing 12  or even 20 sessions.  Better but not thoroughly healed.  The same goes with HRV, thermal and sEMG.  However, global ROM and regional inflammatory reactions as measured through algometry can and will change rapidly.  Remember the older dialogue I taught you about the three layers?  Well these two tests are really indicative of a release occuring in Layers 1 and 2.  Clinically we expect a shift here. Lo and behold, what we expect , indeed comes true.  Even the most tonally based techniques and approaches, identify a slackening of neural-dural and muscular tone combined with an easing of reactionary inflammation.</p>
<p>Let&#8217;s set ourselves up to win with each and every patient.  Chiropractic always works&#8230;when it addresses subluxations.  Use the scans to alert the patient as to their progress and their use the proper scans to help set goals.  Of course a bigger goal is to watch the NSFi increase but in the shorter term, where the patient is evaluating their decision and your skills, set yourself up to win so that they may win.  I guess this is indeed a win-win situation.</p>
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		<title>The Number Game&#8230;NSFi dialogues</title>
		<link>http://www.docfletch.com/the-number-gamensfi-dialogues</link>
		<comments>http://www.docfletch.com/the-number-gamensfi-dialogues#comments</comments>
		<pubDate>Fri, 18 Sep 2009 12:42:54 +0000</pubDate>
		<dc:creator>docfletch</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Insight Scans]]></category>
		<category><![CDATA[Practical Tips]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.docfletch.com/?p=381</guid>
		<description><![CDATA[A simple marketing phenomenon occurred several years ago.  Some smart marketing guru decided to take an inert product that had a life cycle of up to 15 years and the imbedded technology of a rock. He or she decided to use a rating scale to help people customize their experience and from that time forward [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; font-size: small;">A simple marketing phenomenon occurred several years ago.<span style="mso-spacerun: yes;">  </span>Some smart marketing guru decided to take an inert product that had a life cycle of up to 15 years and the imbedded technology of a rock. He or she decided to use a rating scale to help people customize their experience and from that time forward the “Sleep Number” mattress was born unto the world.<span style="mso-spacerun: yes;">  </span>A couple of other smart guys named Patrick and Christopher took a very complex model with enormous technological attributes and created the “one number, NSFi” that defines the level of dis-stress affecting the spinal-neural core. In both cases the consumer could now use these numbers to understand their personal situation but more importantly they had a starting point to customize their experience and participate in the process.<span style="mso-spacerun: yes;">  </span>These numbers encourage the consumer to be an active player in situations that previously were closed to participation.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; font-size: small;">The NSFi has given the practitioner the tools in a highly useable and visual manner to “connect the hip bone to the Universe”. The great interface between health, social and mental well being and that damn back pain is, of course, the spinal neurology.<span style="mso-spacerun: yes;">  </span>Bones and joints and muscles form the active and passive<span style="mso-spacerun: yes;">   </span>components of the spinal core while the neural tone affords the controlling mechanisms. Understanding the structural tone by using the algometer and the inclinometer are necessary and vital components in any care model.<span style="mso-spacerun: yes;">  </span>However the brilliance of the entire suite of neural scanning is that we can now observe neural efficiency through the other three components of the NSFi. The inclusion of the non- spinal test, HRV, opens up a completely new opportunity to distance the outcome of chiropractic care from back pain relief.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-family: Calibri; font-size: small;">In other blogs I have dissected the principles of scanning and the integration of the scans into a wellness office.<span style="mso-spacerun: yes;">  </span>Today’s blog is about telling the big story by the numbers.<span style="mso-spacerun: yes;">  </span>When we acquire an NSFi it is calculated using a weighted methodology.<span style="mso-spacerun: yes;">  </span>Ultimately it includes all 5(or 4) tests and is designed to provide a reference for both the patient and the doctor.<span style="mso-spacerun: yes;">  </span>For new patients it is a starting point to listen through fresh ears to their body and to contemplate what wellness could look like on a reference scale.<span style="mso-spacerun: yes;">  </span>To the older, more initiated patients it can be a revelation that highlights their journey or it can be a confirmation that more attention needs to be paid to the wellness model.<span style="mso-spacerun: yes;">  </span>Regardless, the NSFi is a tool that inspires and accentuates the chiropractic message of hope and healing.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">Reducing the initial explanation of chiropractic care to one number has its value. However this has to be framed in an equally simplified concept. It may sound something like this.<span style="mso-spacerun: yes;">  </span>“My work as a chiropractor is to release tension from the spinal nerves.<span style="mso-spacerun: yes;">  </span>You will live a longer, healthier and happier life without increased nerve tension.” This can then be followed by, “Our office uses the latest available technology to pinpoint where damaging nerve tension is developing and more importantly, how deeply it is affecting your health.”<span style="mso-spacerun: yes;">  </span>These are statements that can be initiated by the doctor or can be introduced by staff members.<span style="mso-spacerun: yes;">   </span>When the actual NSFi score is to be reported the patient is drawn back to the original concept of spinal nerve tension. “Day to day stresses along with old habits or injuries have stored unhealthy tension within the spinal nerves.<span style="mso-spacerun: yes;">  </span>The greater the tension, the lower your score on this scale (NSFi). You scored XXX and this places you in the XXX zone. In this zone, your body struggles to keep up with the daily demands and eventually symptoms, like XXXX develop.<span style="mso-spacerun: yes;">  </span><strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">Our goal will be to use a specially designed chiropractic care plan to release this unhealthy tension and begin a rebuilding process that can raise your score and get you on your path to wellness. </em></strong></span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;"><span style="mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">These dialogues are powerful as they reduce the confusion and keep the patient focused on the chiropractic outcome of resetting the tone off the nervous system so that Innate can express itself more freely.<span style="mso-spacerun: yes;">  </span>You will notice that they do not include the word,” spine”.<span style="mso-spacerun: yes;">  </span>This is deliberate as the push towards wellness is through the nervous system. During<span style="mso-spacerun: yes;">  </span>the report and after the NSFi number has been introduced, individual scans or xrays can be reported on<span style="mso-spacerun: yes;">  </span>This is helpful to a point but the final comment should be about releasing the unhealthy nerve tension that has ultimately damaged the body’s ability to repair, restore and revitalize itself spontaneously.</span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"></span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">When we meet new patients or are dedicated to transforming our current crop of initiates ask yourself how you can “connect the hip bone to the Universe”.<span style="mso-spacerun: yes;">  </span>The answer will most easily be found in the use of a number known as the NSFi. </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;"><span style="mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-family: Calibri; font-size: small;"> </span></span></em></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;"><span style="line-height: 115%; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;">Docfletch is the leader for training scan interpretation and implementing neural scanning into practices around the globe.<span style="mso-spacerun: yes;">  </span>A new, monthly program offers premium 1-2-1 coaching and practice development at discounted rates.<span style="mso-spacerun: yes;">   </span>Email </span><a href="mailto:docfletch@docfletch.com"><span style="font-family: Calibri;">docfletch@docfletch.com</span></a><span style="font-family: Calibri;"> for details or better yet, book a free chat time to discuss your next steps.<span style="mso-spacerun: yes;">  </span></span></span></em></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;"><span style="line-height: 115%; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;">Remember, it takes a plan to Be Great! </span></span></em></strong><strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;"><span style="line-height: 115%; font-size: 12pt; mso-bidi-font-size: 11.0pt;"></span></em></strong></p>
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		<title>Small and Slow</title>
		<link>http://www.docfletch.com/small-and-slow</link>
		<comments>http://www.docfletch.com/small-and-slow#comments</comments>
		<pubDate>Tue, 08 Sep 2009 22:07:17 +0000</pubDate>
		<dc:creator>docfletch</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Insight Scans]]></category>
		<category><![CDATA[Practical Tips]]></category>
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		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.docfletch.com/?p=369</guid>
		<description><![CDATA[ 
 
I am constructing this blog from the business lounge in Seoul, Korea as I wind my way home from the family adventure we embarked upon, loosely known as “why are you going to Vietnam?” Naming the lounge has its point in this discussion. The sterile oasis that I am working in is in stark contrast [...]]]></description>
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<p class="MsoPlainText" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Consolas;">I am constructing this blog from the business lounge in Seoul, Korea as I wind my way home from the family adventure we embarked upon, loosely known as “why are you going to Vietnam?” Naming the lounge has its point in this discussion. The sterile oasis that I am working in is in stark contrast to the buzz, hum and squawk of the back alleys of Hanoi that we just left behind.<span style="mso-spacerun: yes;">  </span>There are so many stories that are allegorical for me to reflect upon that over the next few blogs I will reference the crucible of humanity that pulses and seethes in Southeast Asia to the work we do as chiropractors and how important we all are in the mosaic of life.<span style="mso-spacerun: yes;">   </span></span></span></p>
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<p class="MsoPlainText" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Consolas;">This privileged perch in Seoul causes me to reflect on two concepts that I will reference as small and slow.<span style="mso-spacerun: yes;">  </span>The portions that we are served in both drinks and meals are deliciously to the point.<span style="mso-spacerun: yes;">  </span>When you look around in Hanoi or elsewhere in Vietnam, there is NO obesity. We land in Seoul and there it is again…the protuberant abdomen and the puffy, bloated Western traveler.<span style="mso-spacerun: yes;">  </span>Small and efficient works.<span style="mso-spacerun: yes;">  </span>The portions reflect the quest for value and excellence.<span style="mso-spacerun: yes;">  </span>Intensity, rather than excess, is honored.<span style="mso-spacerun: yes;">  </span>I also noted the incredibly efficient use of space.<span style="mso-spacerun: yes;">  </span>Oh, how we could learn to maximize our offices to be powerful, efficient and glamorous all in one.<span style="mso-spacerun: yes;">  </span>Small is powerful and it reminds me to comment on the power of the chosen word rather than the need to tell the whole story<span style="mso-spacerun: yes;">  </span>of chiropractic and scan reporting in one endless run-on sentence.<span style="mso-spacerun: yes;">  </span></span></span></p>
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<p class="MsoPlainText" style="margin: 0in 0in 0pt;"><span style="font-family: Consolas; font-size: small;">Being in a country where communication with the population all but ceases reminds me of what it must be like for a patient hearing about subluxation for the first time. There are lots of nods and smiles but the outcome is limited to a haphazardly constructed point of view based on the occasional familiar word. Imagine what you would say to someone who speaks a different language and then imagine how succinct and powerful your reports would be. What key words would you use to get your point across? How would you contain your frustration when the message gets lost in translation?<span style="mso-spacerun: yes;">  </span>What visual props help to bridge the language barriers? This is where the brilliance of the NSFi numbering system or the use of specific scan reporting makes all the difference. I suggest that you remember to step back and think slow and small in your reporting.<span style="mso-spacerun: yes;">  </span>“It’s unhealthy to have a low number and to have many regions of color on your scans.<span style="mso-spacerun: yes;">  </span>Our care plans focus on raising this number which means that the spine and the nervous system are healing.”<span style="mso-spacerun: yes;">  </span>Period. </span></p>
<p class="MsoPlainText" style="margin: 0in 0in 0pt;"><span style="font-family: Consolas; font-size: small;"> </span></p>
<p class="MsoPlainText" style="margin: 0in 0in 0pt;"><span style="font-family: Consolas; font-size: small;">Before I leave you from Seoul, I want to share a story about the value of slow. One morning I was in central Vietnam in a city named Hoi An.<span style="mso-spacerun: yes;">  </span>I rented a bike just after dawn and took off to explore the surroundings before the family got going.<span style="mso-spacerun: yes;">  </span>About 4 km away from the hotel, the chain popped off the bike and there I was stranded on the side of the road.<span style="mso-spacerun: yes;">  </span>No big deal to fix the situation except that the chain was so stretched that it kept coming off as I pedaled.<span style="mso-spacerun: yes;">  </span>The adventure took on many faces over the ensuing 4 km. I stopped and had tea with a motorcycle repairman who “fixed” the problem. As I resumed my usual fast and aggressive pedaling the chain stretched and popped off again. I tried as I might to fix the problem but conventional strategies failed. I was doomed to walk the bike home.<span style="mso-spacerun: yes;">  </span>I flagged down a passing motorcyclist who had me sit behind him and drag the bike until we almost both died.<span style="mso-spacerun: yes;">  </span>Finally, an ancient woman on a bicycle, toothless and picking up empty cans along the road, waved to me and had me come over to her.<span style="mso-spacerun: yes;">  </span>With deft fingers she massaged the chain back onto the sprockets and then imparted the greatest wisdom…go slow to get home.<span style="mso-spacerun: yes;">  </span>Rather than pushing the limits and failing each time, I followed her wise advice and felt each link of the chain engage.<span style="mso-spacerun: yes;">  </span>I stifled the tendency to go for it as I knew the system would fail.<span style="mso-spacerun: yes;">  </span>Gradually I got a feel for the pace and voila, the hotel appeared.<span style="mso-spacerun: yes;">  </span>I think back on this lesson and realize how often I have tried to go for it with inferior systems in place.<span style="mso-spacerun: yes;">  </span>The only lesson that I kept learning was how to fail and get frustrated with what was in place. My advice for practice is to go slow and get a feel for the systems you have.<span style="mso-spacerun: yes;">  </span>Realize their limits but also realize that the fundamentals have to be in place before a successful launch.<span style="mso-spacerun: yes;">  </span>Do your homework before your hit the road. Find out where the systems will fail and go slow with the intention to succeed and meet very wise people along the way.</span></p>
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		<title>Re-Exams, Progress reports and a trip to Disneyworld</title>
		<link>http://www.docfletch.com/re-exams-progress-reports-and-a-trip-to-disneyworld</link>
		<comments>http://www.docfletch.com/re-exams-progress-reports-and-a-trip-to-disneyworld#comments</comments>
		<pubDate>Wed, 15 Jul 2009 16:42:17 +0000</pubDate>
		<dc:creator>docfletch</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[G.A.P.]]></category>
		<category><![CDATA[Insight Scans]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Training]]></category>

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		<description><![CDATA[Imagine this scenario:  A father hears about this magical place where a family can be happy, healthy and feel right about the world.  He races home and yells out to his wife and kids, “Honey, lets pack the car and go to Disneyworld!”  So they make some simple preparations, jump in the [...]]]></description>
			<content:encoded><![CDATA[<p>Imagine this scenario:  A father hears about this magical place where a family can be happy, healthy and feel right about the world.  He races home and yells out to his wife and kids, “Honey, lets pack the car and go to Disneyworld!”  So they make some simple preparations, jump in the car back out of the driveway and look at each other.  “Which direction is Disneyworld?”  A moment passes and the Dad blurts out, in semi confidence, “South, let’s travel south.  I know its south of here!”  So the family, trusting in the vision with limited knowledge heads south.  Well it doesn’t take long before fatigue, boredom and doubt start to creep into the plan.  The kids are whispering, “Are we there yet”?  Mom is casting quizzical looks at the driver and the driver is starting to doubt the whole value of the magic Kingdom when all of a sudden a billboard comes into view that shows happiness, joy and a picture of Disneyworld. Reprieve for all!  End of Part I of this tale.<br />
I think you get the picture.  Disneyworld is the metaphor of what wellness can be like. It’s so powerful and right that people will move mountains and their families to get to it.  It’s not the vision alone that keeps people on the journey, it’s the roadmap.  This is where re-examinations and progress reporting is essential.  No one wants to fly blindly for too long.  It’s human nature to search for wins along the way and to celebrate the successes while strategizing for the next leg of the journey.  There also has to be a tangible end point or the , as you will see the kids incessant questioning will win every time or create enough conflict that the value of the trip comes into question.<br />
Part II, Wellness and the road to Disneyworld<br />
So, as the family motors along there is now a search for road signs to confirm the distance to the destination.  Games are played as to how fast and how much fun it will be “when we get there”.  Regardless of all the effort to keep the family focused, fatigue sets in.  It’s a long road to Disneyworld. The travelers stop in to gas up and Dad starts a conversation with the attendant and asks directions to confirm his success at arriving at Disneyworld.  The attendant, a 17 year old part timer, looks at the father and says, “ Disneyworld?  In that car?  No way, you’ll never make it.  It’s not worth the effort.  Just down the road a few miles is Six Flags.  Its’ got rides and is almost the same as Disneyworld and is a lot closer.  You should go there.”  Doubt, fatigue and new options are about to derail the quest!<br />
End of Part II<br />
The patient has made a commitment to start the journey and has seen a few road signs confirming the correct direction yet there is a constant pull from time, finances or, as we see, uninformed outside parties.  The only solution is to focus on the benefits and the uniqueness of what wellness and success really mean.  Only chiropractic can get a person to wellness and Disneyworld.  Six Flags represents an alternative that is inferior. (In fact, Six Flags recently declared bankruptcy. A comment to the enduring value of Disneyworld. ) It’s one thing to report on the physiologic success but the emphasis needs to shift to sharing the “life” message. Remember that chiropractic only exists because of its uniqueness. Nothing replicates or replaces an adjustment done with right intention.<br />
Part III…”When there is a big enough Why, the How’s take care of themselves”… John Demartini<br />
As you can see, the early times in a care plan are focused on the road signs, confirming right direction. This is where the progress and comparative exams are essential.  All care plans must have continuance based upon, exam-to-exam protocols.  The later communication is all value driven based on what it is like to stay in wellness , not just getting there. The more you revert back to the original problem or their perception of ill health the more they anchor their relationship to chiropractic as a pain and symptom model.<br />
Lets see what happens to the family…<br />
So, confronted with the dilemma of choice, Dad looks at the time and money involved and discusses the options with Mom.  The kids are tired , the path ahead is unclear and the vision is diminishing.  On the other hand, Six Flags doesn’t offer what Disneyworld has.  In the end, the decision is made to stick with the plan BUT with provisions.  The family wants some control and so they negotiate a compromise with the kids to get them there.  What began as a joyous adventure has turned arduous and fraught with decision making.  The happy ending  finally occurs when now can immerse themselves in Disneyworld and create amazing memories.<br />
Relevant points from this part of the story:  When the enthusiasm eventually wanes, the big picture is all the patient has to focus on.  This is where the Disney team, who are amazing at creating memories and customer loyalty, comes in.  They clearly understand what it took to get to Mouse-world and they honour their guests’ presence at every step.  Most chiropractic offices diminish this part of the relationship and focus more on the new patients.  Stay tuned for the next blog on Customer loyalty and the law of diminishing returns.<br />
In Closing:<br />
Re-exams and progress reports are the road signs and mile markers of progress.  Do them in an organized care plan and then focus on the customer loyalty aspect.  Remember, in this business we are only as relevant as the patient is inspired.<br />
Make it a GREAT Day,<br />
Docfletch</p>
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		<title>Moonwalking in chiropractic</title>
		<link>http://www.docfletch.com/moonwalking-in-chiropractic</link>
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		<pubDate>Wed, 08 Jul 2009 10:56:57 +0000</pubDate>
		<dc:creator>docfletch</dc:creator>
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		<description><![CDATA[Moonwalking in Chiropractic
I happened to be one of the one billion people of the planet that was caught up in watching the memorial tribute to Michael Jackson today.  As a product of the 80’s social scene, I couldn’t help reminisce about my favorite tunes.  In some ways, these are timeless treasures and that [...]]]></description>
			<content:encoded><![CDATA[<p>Moonwalking in Chiropractic</p>
<p>I happened to be one of the one billion people of the planet that was caught up in watching the memorial tribute to Michael Jackson today.  As a product of the 80’s social scene, I couldn’t help reminisce about my favorite tunes.  In some ways, these are timeless treasures and that segues into my posting nicely.  The man was a genius who captured the world’s attention.  Gifted , without a doubt but also committed to excellence.  Willing to explore and shatter conventional strategies and social norms.  So let me ask you this…what “moonwalk” have you dreamed up lately?   In the tribute, Magic Johnson spoke of his friendship and stated that Michael made him a better point guard. Who would ever have thought of that connection.</p>
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<p>Being exposed to greatness and talent rubs off.  Hanging out with creative visionaries rubs off.  It’s not hero worship that draws the intelligent toward the exceptional. It’s an attraction to greatness. They don’t just raise the bar, as Berry Gordy said, they shatter it.<br />
It’s unrealistic that we strive to be in the company of the social and entertainment elite.  In fact I find that slightly repulsive as a goal.  However, a wise man once directed me to read autobiographies of exceptional humans.  There is genius in their stories and you never know what nuggets can pop out and change your life’s direction.  I made a decision, years ago, after listening to that wise man, to align myself with my purpose and accept that the “job” of chiropractic was an expression of that purpose the same way that my wife and children were. Each friendship that I allowed to flourish was purposeful. Each adjustment given was “in line with the divine”.  In fact, as Buckminster Fuller stated, we are never off purpose.  In the same way that a bumblebee takes a convoluted and erratic route through life, we are always attached to our purpose, striving to bring clarity and simplicity to it. How fast we come to this agreement with ourselves and how committed we are to filtering out distractions allow us time to nurture this jewel called purpose. Somehow, we have to look at the limited time we are allotted and choose to be present.  I assume that Michael Jackson figured this out as early as age 10 and let his genius flow through his actions along his path of life.<br />
I get to chat and coach with hundreds of different docs and without a doubt they are the most caring and committed group of heroes that I could ever spend time with…BUT, as a rule, they stifle their genius by trying to be something they are not.  Chiropractors forget that they are chiropractors.  They try and act out physician and therapist personas in their practice instead of letting the chiropractic message…the genius and simplicity of chiropractic… flow from their communication and their actions.  Chiropractic offers hope where others see rehab.  Chiropractic works by releasing the destructive habits that emotional and physical distress have caused by sludging- up the central neural processor.  If we really care for our people we can spend time coaching new and more fulfilling life strategies to help redirect their energies.  Perhaps we can save a few “starfish” along the way.  All of this takes time and a commitment to be exceptional.  Michael figured this out on a grand scale.  Can you?</p>
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